Council of Better Business Bureaus, Inc. (CBBB)
4200 Wilson Blvd., Suite 800
Arlington, VA 22203-1804
Award Amount
$ 400,000
Product/s and/or Service/s to be Marketed
International standards for e-business practices
Markets to be Developed
Worldwide
Summary
CBBB is the umbrella organization for more than 150 Better Business Bureau offices
in North America. Lack of trust in commercial websites has impeded the development
of electronic commerce exports. CBBB will develop and register international
standards for e-commerce practices. The creation of a single, high-level Code
of Online Practices as a recognized global trustmark will increase U.S. e-exporting
by eliminating trust barriers. The Code of Online Practices will cover, among
other things, advertising, sales practices, information privacy and security,
customer satisfaction and complaint resolution.
Award-Winner Contact
Steven J. Cole
Senior Vice President & General Counsel
(703) 247-9346
Website: http://www.bbbonline.org/