By June of 2008, NPES, The Association of Printing, Publishing and Converting Technologies, has seen $53,741,100 in U.S. exports to India since the end of 2004. That is when NPES began its MDCP partnership with ITA.

Although substantial barriers to imports from the United States remain for this industry, NPES is committed to capitalizing on this huge market. As Delhi-based U.S. Commercial Officer Dale Tasharski has pointed out to industry executives, on the whole, U.S. market development activity is bearing fruit. From about 10 U.S. trade missions to India in 2006, the total for 2008 is expected to be well over 100. The increase in U.S. industry's interest in India is paying off in exports as well. Between 2004 and 2006, total U.S. exports to India grew by about 65 percent. Between 2006 and 2008, the increase will be well over 100 percent. See NPES.in for more information.

An official from Harris Graphics pays a after-sale visits on an Indian client.

Key Facts:

Cooperator:The Association for Suppliers of Printing, Publishing, and Converting Technologies (Reston, VA)

Industry: Printing, publishing, and converting.

Markets: India

MDCP award: $180,000

NPES match: $360,000

MDCP generated exports: $53,741,100

Project period: 2004-2008

Scope of project: Improve market access for U.S. manufacturers by opening a trade association office in India,and launching a website: "Profiting from American Printing Technologies in an Open Market" (PAPTOM). Also strengthening U.S. exports by staging U.S. pavilion exhibits of U.S. technology in Indian trade shows, promoting/leading inbound Indian missions to U.S. trade shows, and organizing a national PAPTOM conference in New Delhi.

Key ITA Team Members: Manufacturing and Services: Office of Materials & Machinery; Commercial Service: Delhi; Market Access & Compliance: India Office.

Industry specialist Dawn Kawasaki with ITA's Manufacturing and Services, left, surveys examples of printed materials while visiting India with NPES's Mike Hurley, right.