Southern Travel Directors Council
3400 Peachtree Road NE
Atlanta, GA 30326
Award Amount
$400,000
Product/s and/or Service/s to be Marketed
Tourism
Markets to be Developed
Brazil
Summary
With 12 Southeastern state members, TSUSA's research-based strategic marketing project increases inbound visitation from Brazil. research, education of smaller firms, familiarization trips for Brazilian agents, sales missions, and a PR campaignTSUSA's project also includes Brazilian presence at Pow Wow and a representative located in Brazil, travel agent training, and Portuguese language articles in the trade press
Award-Winner Contact
Mr. Glenn Couvillon
Executive Director
404-231-1790