<%@LANGUAGE="JAVASCRIPT" CODEPAGE="65001"%> ITA Standards Initiative - About Us
     
    International Trade Administration Standards Initiative
 
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About Us

In addition to protecting our health, safety, and the environment, standards and conformity assessment programs facilitate international trade by providing a common set of guidelines for both producers and consumers.  When used inappropriately, however, standards can impede international trade by being overly prescriptive; favoring the goods and services of one market over another; or providing inadequate quality assurance.

This website is intended to provide information to U.S. stakeholders on trade-related standards and conformity assessment issues in order to enhance their global competitiveness.